Winning Together

Winning Together

A Playbook for Aligning Technology & Business

Dominica DeGrandis, Ana E. Torres, Elisabeth Hendrickson, Levi Geinert, and Jeffrey Fredrick


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At this point it is largely taken as a given that the ability to develop and leverage technology is a competitive advantage in any industry. Every company is a technology company regardless of their market segment or product category. Digital transformation is a strategic investment that promises dramatic business results. In order to achieve these results, Technology must become a strategic partner to the Business.
Although this is not a new insight—far from it—many companies still struggle with establishing this strategic partnership between Technology and the Business. Both sides express frustration. Business leaders report feeling stymied by what they perceive as the high costs and rigidity of their technology groups, and thus seek to work around those groups with so-called “Shadow IT.”
On the flip side, technology leaders express frustration with business leaders who view Technology as a cost center, seem to expect a purely transactional funding based relationship, and who push back on any investment that does not yield immediate and tangible benefits for business initiatives.
Of course, the underlying issues are not one-sided. This is not a technology problem or a business problem but rather an organizational problem. What is missing is true partnership: a relationship characterized by shared goals, mutual respect, true collaboration, joint commitment, and shared accountability.
We wrote this paper for Technology leaders who would like to improve their partnership with the Business. As a technology leader, you may have tried to partner in the past and struggled to bring your business counterpart along. Or perhaps you feel that you lack the political capital to shift your relationship.
This playbook provides concrete advice for making a deep and lasting change in your relationship, shifting from what may have been a fraught or transactional relationship to a more productive partnership.