Cross-Product Management and Cross-Product Prioritization
Ross Clanton, Amy Walters, David Silverman, Heather Mickman, Lucas Rettig, Pat Birkeland, Paula Thrasher, Rosalind Radcliffe, and Jeffrey Snover
As businesses become increasingly digital and product driven, companies are pivoting to product-centric operating models. The backbone of such models is a network of teams aligned to a set of value streams and empowered to set their own objectives and paths to achieving them. Unlike project-driven companies, which are driven by temporary endeavors with predefined scopes, product-centric companies organize people and goals around products that continuously deliver value to customers.