From Holdouts to Holdups
Pauly Comtois, Chris Hill, Scott Nasello, Avigail Ofer, Anders Wallgren
This paper will seek to identify practical approaches to categorizing the personalities of the resistant individuals and help identify a clear path that will align them closer to the movement.
Developing an understanding of the root cause of the behavior will be derived through the evaluation of incentives, drivers, fears, and the contextual knowledge of the employee.
The approach must be lightweight, easy to implement, non-destructive/non-threatening, and provide value to transformation.